A proprietary annual accessible marketing report released by dozanü innovations

Read 2024 Report

Read 2023 Report

What is the SOAM?

Navigating the landscape of inclusive marketing

The State of Accessible Marketing Report (SOAM) is your go-to resource for understanding the evolving landscape of inclusive marketing. This annual report provides key insights, best practices, and real-world case studies, equipping businesses and marketers with the tools to create campaigns that truly connect with diverse audiences.


Stay ahead of industry shifts, explore emerging technologies, and learn from brands leading the way in accessibility. SOAM 2025 is your guide to building marketing strategies that are not only inclusive but also future-proof.

A stack of papers containing the 2025 State of Accessible Marketing Report.

Who is the SOAM for?

Essential Insights for Every Marketer

The SOAM is designed for businesses, marketers, and industry professionals ready to embrace accessibility as a strategic advantage. Whether you’re an expert or just starting out, this report delivers actionable strategies to make your marketing more effective and inclusive.

With the SOAM, you can:

What is Accessible Marketing?

Expand Your Reach, Build Meaningful Connections

Accessible marketing ensures your brand’s message resonates with everyone—regardless of identity, ability, or background. It’s not just about compliance; it’s about creating genuine engagement and connection.

UNIVERSAL DESIGN
Ensuring seamless, barrier-free experiences.

INCLUSIVE CONTENT
Crafting messages that speak to diverse audiences.

COMMUNITY ENGAGEMENT
Listening, learning, and collaborating with disabled consumers.

AUTHENTIC PARTNERSHIPS
Working with accessibility leaders to drive meaningful change.

Want to take your brand to the next level? Start with our Accessible Marketing Checklist.

Do Marketing the Right Way.

Unlock the Power of Inclusion

$18T

Tap into a $18 trillion global market of disabled consumers.

Boost brand awareness and authority through inclusivity.

42.5 M

Reach 42.5 million people with disabilities in the U.S. alone.

Your Next Big Move Starts Here

From strategy to execution, we’re the partner that turns bold ideas into real growth. Let’s build something unforgettable.

Your search ends here

Let's get started

What are you waiting for?

Let's go!

Your search ends here

Let's get started

What are you waiting for?

Let's go!